Brand kit

One identity, applied consistently.

The rules that keep Trading-Sparks looking like itself across the site, YouTube and every chart.

01 · Logo

Primary · horizontal

Knockout · on accent

Stacked

Mark · favicon · avatar

DoKeep the script wordmark inside the logo lockup only — never in headings or UI.

DoUse the simplified mark for favicons and avatars (16–32px); the full rocket mark won't read that small.

Don'tRecolour the logo outside the brand purple, stretch it, or add effects.

Don'tPlace the full-colour logo on busy or low-contrast backgrounds — use the knockout instead.

02 · Colour

Ink

#0E1217

Base background

Ink 2

#151B23

Raised surface

Paper

#ECEAE3

Primary text

Muted

#8B94A1

Secondary text

Accent

#6C2CC9

Primary · fills, buttons

Accent 2

#8A4FF0

Gradient / hover

Accent soft

#B98CF5

Accent text on dark

#3FB07A

Data only · gains

Down

#E0563B

Data only · losses

The one rule that matters: green and red appear only in data — equity curves, P&L, gains and losses. They are never decoration. Everything in the interface chrome is ink, paper and purple.

03 · Type

Test the edge before you trade it.

Display · Space Grotesk · headlines

Rigorous in-sample and out-of-sample testing, with a report that tells you where the edge actually lives and where it's fragile.

Body · IBM Plex Sans · running text

BANKNIFTY · PF 1.84 · MaxDD 9.2% · 412 trades

Data · IBM Plex Mono · numbers, labels, tickers

NoteThe script face belongs to the logo alone. On-screen type is always Space Grotesk / Plex — that's what keeps the brand reading as systematic.

NotePlex Mono is the 'data voice': use it for every number, ticker, axis label and code snippet.

04 · Chart style

NIFTY · sample equity curve+ trend

Every chart — in posts, thumbnails and the coming tools — shares the same look: ink background, a single purple accent line, hairline grid, mono axis labels, and green/red reserved for P&L. Consistent charts are the most recognisable part of a quant brand — more than the logo.

05 · Voice

Quiet, precise, quantitative. Plain answers over hype. We're comfortable saying a strategy doesn't work — that honesty is the brand.

No signal groups, no guaranteed returns, no exclamation marks. The tone of a careful research desk, not a sales floor.

Standard disclaimer, used everywhere: “For research and education only. Nothing here is investment advice. Markets carry risk.”